I’m really, really bad at keeping secrets. Whenever a friend asks me to keep something under wraps, it literally tears me apart.
The same is true of my relationship with all of you. I hate keeping things I’m doing secret from your guys, or speaking of “a project I’m working on that I can’t wait to share” over and over again.
I’ve been keeping a pretty big secret from you guys for a while now. And even though I’m literally bursting at the seams trying to keep it in, it’s not quite time to reveal all of the details. But what I can tell you is this:
Over the last 8 months or so, I’ve gotten some big ideas that I know I’m supposed to be executing. You know when you have an idea so great, but the only thing holding you back is you? I’ve felt that way for far too long.
I’ve had the chance to really hone in on my long term goals. And the more specific I got about where I see myself and this space going, the clearer it became that this brand wouldn’t carry me there.
I’ll be revealing the new brand in a few weeks and I can’t wait to show you all what I’ve been working so hard on! I hope the brand resonates with you as much as e+m has thus far!
I’m so looking forward to reading the responses and hearing your contributions to the new brand! Thanks friends!