I’ve gotten a few emails lately, quite a few emails actually, from readers looking to create a brand or launch a blog. Every email is, of course, a bit different but the questions and issues seem to be the same.
The common narrative looks something like this:
“I’m all set to go, but I don’t know how to promote, what I want to write about or who my audience is. What should I do to make my blog successful?”
I try to keep my replies as thoughtful, concise and helpful as possible. But I’ve noted a common trend –everyone wants to grow quickly. Very quickly. And that, my friends, just isn’t ideal.
I’ve said before that sometimes you just need to jump. Don’t wait to feel ready, bite the bullet and dive headfirst into your endeavors. But by no means does that mean you should build a shambley shack and dub it a brand. Furthermore, you shouldn’t be surprised when there isn’t a line of people waiting to hop aboard your barely floating ship.
Jumping into your dream doesn’t mean launching something that you know won’t hold. It doesn’t mean putting your name and efforts into something you yourself likely would gravitate towards. It means jump in into the work. You must do the work.
Did you hear? YOU MUST DO THE WORK!
Jump headfirst into a Google Doc where you write out strong copy for your pages, strategy for social media, ideas for creative content. Make note of the resources you have, and the ones you need to acquire. The less resources you have to start with, the harder you will need to work to produce a quality product.
Invest in yourself, in any and every way that you can. Your early work will likely be rough, you believe that you will grow as you progress. It is so important to plant your roots in good soil. Set yourself up so that you have time, space and resources to grow. Don’t create an environment that causes you to be uprooted time and time again. Craft an original, authentic and purposeful brand instead, right from the start. Trust me, starting with a solid foundation only makes growing easier.
Trust the process. Know that you will get out of it everything that you put into it, in due time. Don’t rush. Don’t make excuses. Work hard. It will come if you make it so.