I’ve been going insane collecting photos, taking screen shots and filling the camera roll on my phone with inspiring snaps. Putting together this mood board took a while. Typically, I know the mood I’m going for and play around with images that flow with the tone I’m trying to reach.
This time, no image seemed fit, each color scheme I built wasn’t quite right. I made about four mood boards before arriving at this one.
What finally helped was taking what I wanted to enhance about Ember & March’s visual brand and describing it in words, then finding photos. Even though I have such a deep appreciation for design, words have always come easier to me than the visual element. I wanted to create something that embraced me, and all that this blog represents. With a new year on the horizon, I want to start fresh and refreshed.
So, what did I write?
I broke E&M’s brand down into two sections – the internal and the external…
The incredibly complex but extraordinarily simple girl. An intersection of the incredibly modern with a deep respect and appreciation for the traditional. Where cleverness and wit take you farther than logic and ordinary reason. The small child with a wild and vivid imagination blossoming into the young woman with endless dreams and a blatant disregard of the impossible.
Faith, passion, determination and disciplined. Worthy, rising and inspiring.
Memory, childhood, the feeling of home, and endless and deep warmth. Filled with great spirit. Always hustling, always moving, never too serious.
The first sip of hot coffee on a cold morning. Strong tan bookshelves filled with vibrant titles and stories. The mixing of coffee and creamer in a deep mug, filled to it’s rim. Brown, nude, white and wide open spaces with plenty of room for activities.
A clean white board, an empty sidewalk.
It didn’t take long for me to find common themes in the words I was writing. When I went searching for images, I used those words to search from and build a mood board. Up next, I’ll be creating a visual branding board filled with font types
How would you break down your brand in words?