Happy Tuesday everyone, I hope your week has gotten off to a great start! The Learn + Love Your Blog series is slowly winding down, and I’ve been so happy with everyone’s participation and response to it. The last post in the series is going to be a huge Q&A compilation with all of the frequently asked questions that have come up during the series. I’ll probably break the questions into categories just to keep things organized, but there will be more on that later!
Today I want to talk about something all bloggers can relate to: the struggle of defining what success in blogging means to you, and setting realistic blogging goals based on that definition. This is something that I really struggled with for a long time. It caused me to blog inconsistently, switch things up way too often, and ultimately be unhappy with my blog. Taking the time to figure out what I really wanted to gain from blogging, and what blogging success meant to me was a large part of why I decided to start over and completely rebrand.
Everyone’s definition of success, especially when it comes to blogging, is going to be different. For some, it means having thousands of followers and page views and for others it’s more about having a space where they are able to share and express themselves. Both are completely justified ways to define success!
If you’re struggling with figuring out what you want from blogging, or defining what success means to you, ask yourself these questions:
>> Does my blog make me happy?
Do you enjoy writing for your blog? Do you feel that the topics you write about are forced? If your blog isn’t what you want it to be, then it may be time to reconsider how your running things over there. If you’re blog isn’t one that you would read everyday, even if everyone else loves it, then it’s not surviving you right.
>> How much do the numbers matter to me?
Whether or not you plan to monetize your blog may heavily influence this answer. If you want to sell ad space or join affiliate programs with businesses, page views and followers are probably very significant to you. If your more into blogging to have a space to share with your friends and family, the numbers probably won’t be as important to you.
>> Is my blog distracting me from other things?
If you spend more time scheduling posts, making graphics, and chatting it up on Twitter than you do handling your offline responsibilities, is that really blogging success? Having it going on in one areas shouldn’t mean that everything is falling apart in other areas. If you haven’t found a life-blog balance, then you might need to make some adjustments.
>> Does my blog accurately represent me?
Having a blog, and in turn a brand, that represents who I am, what I stand for and what my future ambitions are is 99.9% of the reason why I rebranded my blog and started AYTJ. Your blog becomes a piece of you; it’s the part of yourself you feel most comfortable sharing with the world. If you don’t visit your blog and think “this is who I am,” then it’s time to rethink things.
Your blog is a reflection of you, so how you define blogging success is completely up to you. Whatever you decide, make sure it is your decision. Having someone else dictate your blog is only going to insure you are unhappy with it.