At Work With is a bi-weekly feature on Ember & March that does just what it sounds like –showcases entrepreneurs, small business owners and the like At Work. Follow along on social media using the hashtag #EMAtWork! Have someone you’d like to see featured? Shoot me an email using the subject ‘At Work With *Name*’!
Today, I’m thrilled to be chatting with Suann Song –owner of Simple Song Creative Studio and Appointed Co, an American-made brand of desktop products. She’s sharing how she makes things happen while running two businesses and bringing a full product line to fruition.
Tell us a bit about your business and how you got started.
I’m a graphic designer and have had a design studio (SIMPLESONG Design) for the last 7+ years. This business has evolved over the years — we started with wedding/collateral design but organically moved into branding and identity design and that’s what we focus on now. During the seven years we also had a small stationery line that did well but I pulled it to focus the growing custom work. I loved designing and making product and knew I would eventually get back to it and that lead to Appointed, which I had the idea for a while and started putting ideas together and designing about a year and a half ago.
I created Appointed with the goal to make a suite of desktop products that are both beautiful and functional. There are a lot of beautifully made Japanese or European products but I found fewer in the U.S. that make a suite of products. As a designer who uses paper and desktop products everyday, I wanted to create products that enter our work spaces that functional and inspire us.
Having completed a successful Kickstarter campaign, what do you think is the key behind funding your visions as an entrepreneur?
I think two things are really important in this area: have a clear plan and path; and a have a strong point of view. Think about where you want to be in 1, 3 and 5 years and what’s the path you’ll take to get there. And its really important to have a strong point of view and have it extend across all areas of your company/brand.