Snapchat has easily become one of my favorite social media platforms in the past six months or so.
It’s simple, easy to update and keep up with and way too much fun (I mean come on –have you seen the filters?!).
But aside from being a great way to pass time or keep up with your favorite bloggers, friends or brands, Snapchat is also a great way to connect with your audience and further grow your brand. Unlike some of the other social platforms, I’ve found that Snapchat takes a bit less planning and prepping than scheduling tweets or styling the perfect Instagram. It’s very in the moment which users definitely appreciate because of the authentic draw.