Readers are one of the most instrumental parts of blogging; the people on the other side of the screen make this whole experience that much more worthwhile. So taking the time to get to know them is SO important, I honestly can’t stress it enough.
Your audience shapes everything from the content that you create to the ways in which you promote it. There is definitely value in being able to describe your ideal reader. If you’re looking to turn your blog into a business, it’s crucial to know your target audience. And if you’re just blogging as a hobby, it’s nice to know the people behind those page views.
Connections in blogging are so important. They help us grow, learn, and create things that we never knew we could.
I am constantly inspired by the comments you all leave, emails you send or ways that we connect off of the blog.
If you’re looking to create more, connect more and share directly to the eyes on your blog, here are some easy ways to better know and understand your readership.
Create a survey / At least once a year, I create a reader survey that helps me get a better understanding of who is stopping by here. I ask questions like: where are you from, how often do you read the blog, and how old are you. I try to gather a good mix of demographic and behavioral information. Why? Because, when I’m ready to create more content, I can use those responses to help me write stronger posts and share it where my readers can see it.
Start conversations in the comments / Use the comments on your posts to spark conversations with your readers. Ask them questions about how they plan to use the content, or ways other posts have helped them.
Reach out personally / If you notice some readers always responding to social media posts and commenting on blog posts, reach out to them personally. Send them a quick email thanking them for the support and asking them for content suggestions. Ask them why they began reading your blog in the first place and what keeps them coming back.
Be a good reader / Most of my readers are bloggers themselves, and I love getting to visit their spaces and get a better sense of who they are. If you really want to know and understand your readers, go check them out! Read their blogs, leave a comment or too and show them that this is really a two-way connection.
Not only does getting to know your readers help you to create stronger content, it helps to grow community.
How do you get to know your readers?
(image via this pin)