Growing your blog and gaining a following, do you consider the two different?
I’ve been trying to determine the best way to go about this post for months now. I’ve started countless drafts trying to find a balanced way to explain what I find the difference between the two to be, and offer up some tips on achieving both. Because in my mind, these are two very different animals, and both something that’s okay to want to do.
When I think of growing my blog, I have a very specific vision in mind: branching off of my primary brand to create other products or services (ebooks, ecourses, the newsletter, consultations, ect.) I think of new opportunities, working with brands and other creatives to produce even more amazing and useful content, and of course having visitors consistently coming back to read that content. It happens pretty organically in my mind -by connecting with other bloggers who also promote your content, self-promoting yourself with pride, working hard and creating killer content that readers love.
The keyword up there is: organic.
Readers and other creatives come to your space because they’ve connected with you, and with your content. They heard from a friend that your posts were helpful, stopped by to see for themselves and then added you to their reader so they wouldn’t miss a beat.